Knox College "Open"
One of our first pieces for Knox in the new brand. Our team wrote a spot that speaks to a prospective Knox student in an engaging way about all the unique things Knox has to offer. We hired a Knox student as our production assistant not only for the video production, but a separate photo production. This spot was filmed over 5 days in and around the campus with a small sized crew. There is no local production resources in Galesburg, Il so we brought everyone with us except our production assistant and their internal videographer. We created this long-form video as well as a :30 and :15 cutdown for broadcast. The production cost for this video was $140k and agency hours for concept and execution were 250.
Back to StudiosUniversity of New Mexico "Unexpected on Purpose"
The concept for this spot was a spoken word ode to UNM's past, present and future. Light was a big part of UNM's brand which shows up in this video by refracting it, "painting" with it and time lapse to show how it changes the University and surrounding area. This was filmed over 6 LONG days and nights. We hired a small local crew who worked the day shift and our internal team of 3 worked the day shift and night shift to avoid overtime to get the light painting shots. The production budget for this piece was $245k. The hours estimate is 250-300 for concept and execution. We were able to cut this long form as well as a :60, :30 and :15.
Back to StudiosUniversity of Oregon "If"
Most people knew U of O for football and athletics and they needed help telling a more complete story that was more in line with how they went about things. Through our brand platform, we discovered that they like to ask a lot of questions that challenge norms. We applied "what if" to every aspect of the University, from its leadership in academics to its history. We also wanted to highlight the geographic region that makes U of O so special. This was not just a production but also an archives and licensing exercise. We worked internally with the schools archivist to gain access to everything like Ken Kesey's original manuscript of "One Flew Over the Cukoo's Nest" to reaching out to John Belushi's brother to attain his likeness rights. We filmed with a larger crew over 6 days. Total production budget was 390k and hours estimate would be closer to 400 for this one. For deliverables it was this long form, a :60 and a :30. Fun fact, this spot was shown at the national football championship game that year where just over 33 million people tuned in!
Back to StudiosUCLA "Optimists"
Coming out of UCLA's brand platform, we knew we had to look back at their history to remind the world of who UCLA was. This spot was a massive archiving and licensing project with no filming and only a VO session with alum Mark Harmon. We worked with the schools archivist as well as an outside licensing researcher to help us secure the footage, likeness and usage rights. Our binder of contracts was 3 inches thick. The production budget for this was roughly $250k and hours estimate was closer to 400. The deliverables for this project was this :45 version and a :30 for TV/Broadcast.
Back to StudiosUniversity of Virginia "Energy"
This was the second brand anthem spot we did for UVA. There was no local crew due to their location but we have a great relationship with a crew based out of Virginia Beach (so local-ish). This was a medium sized crew filmed over 3 days on campus. The production budget was $150k and agency hours are estimated at 250-300.
Back to StudiosUniversity of Dayton "Study Abroad"
The University of Dayton came to us with a request to highlight their study abroad program. We thought it would be best to have the people actively participating help tell the story. A small but mighty crew of 3 flew to China for 8 days to interview and film the experience in 4 cities. We did hire 1 local production assistant to help us navigate Beijing. We got to know the students pretty well and it didn't take long for us to gain their trust and allow us to film every aspect of the experience. We delivered this long form video, a shorter two minute cut down as well as a :30 and two :15's. The production budget was 90K and the estimated hours were 400.
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