The five partners of Truth & Consequences have a combined 85 years of branding, marketing, and advertising experience.
That makes them sound ancient, but you’ll find they’re all slouching comfortably toward middle age. A majority of those decades were whiled away alongside one another as the partners of the firm 160over90. After guiding the agency’s success and growth toward a $175 million sale, they collectively vamoosed, and when the time was right, formed T&C with the goal of returning to what they love: being personally involved with clients they like, and helping them create very effective work.
Maggie is an accomplished strategic partner and account management expert. Most recently, she served as marketing director at Jefferson Health, a 14-hospital health system and academic medical center, where she developed branding and patient acquisition strategies for the enterprise’s nationally ranked orthopedics service line. Prior, as 160over90’s group account director (and a partner), Maggie oversaw all client relationships and a team of 40 employees across four offices. She launched and was the managing director of the firm’s Florida office, and became the direct strategic lead on many of the firm’s biggest clients, including University of Florida and the Philadelphia Eagles. Because of her deep experience across both higher education and consumer sectors, Maggie is a client favorite. After beginning her career at a PR agency where she handled media relations and events for global brands like Berlitz Travel, Maggie moved into the advertising world to manage marketing initiatives for Pennsylvania Tourism, Pfizer, Ska Brewing Company, and the University of Pennsylvania Health System, among other regional and national brands.
Corey is a serial entrepreneur at heart, who most recently aided in the launch of JetSense.ai, an artificial intelligence-driven communications platform. Simultaneously, he became an owner of Cage Fury Fighting Championships (CFFC),considered the best regional, developmental mixed martial arts organization in the industry, and a UFC strategic partner. At CFFC, Corey spearheaded the company rebrand in 2018, the establishment of all sales materials and touchpoints, as well as sponsorship acquisition strategies. He’s also a business-development powerhouse who helped branding firm 160over90 skyrocket from just $4 million in annual new business growth in 2010 to more than $50 million in the first seven months of 2017—one of the many reasons why the firm named him its second partner. He is a front-line leader in introducing, defining, and establishing potential partnerships. Corey is adept at listening to a client’s challenges and orchestrating the right mix of potential solutions, whether it’s Nike, Ferrari, Mercedes-Benz, UCLA, Philadelphia Eagles, Under Armour, LA Angels, University of Virginia, or nearly every blue chip client that ever worked with 160over90.
Stephen is an accomplished chief marketing officer. He was most recently CMO, Executive Director of Marketing at the University of Maryland. He was responsible for brand, alumni, advancement, and admissions marketing as well as supporting the marketing efforts of schools, colleges, units, and the city of College Park. While he was there, the university recorded one of its most successful years of fundraising, admitted one of its most diverse and academically elite classes, and opened a satellite campus in neighboring Crystal City in response to the launch of Amazon HQ2. Prior to working at Maryland’s state flagship institution, Stephen was a partner and executive creative director at 160over90. As executive creative director he oversaw all the creative across the agency’s four offices. While in that role, the agency was acquired by Searchlight Capital for $175 million. Recognized for his exemplary work and leadership, Stephen became a partner in the firm in 2016. He oversaw the integration of new services and offerings, reported on the firm’s performance to the Board of Directors, and helped fuel the agency’s continued growth by developing its talent acquisition department. Stephen also directly managed many of the agency’s marquee accounts including the University of Florida, the Miami Dolphins, Diageo, and De’Longhi. Stephen’s work has been recognized by Communication Arts, Graphis, HOW, Print, The Type Directors Club, and The One Show.
Brendan has been working with the types of big name clients who have mildly impressed people at backyard barbecues for years. Yet what he values most are the types of collaborative, honest relationships he’s developed with clients that allow him to help solve their problems with insightful strategy, compelling storytelling, and unexpected solutions. He’s been an independent strategist, writer, and creative consultant, working alongside brands like the New York Yankees, the National Basketball Association, Otterbox, Stanford Children’s Health, Michelob Ultra, Powerade, and more. He was previously a Group Creative Director and Principal at 160over90, where he guided teams in overseeing the creative accounts for the Philadelphia Eagles, Duke University, Mercedes-Benz, the Washington Nationals, Kent State, University of Notre Dame, and Unilever, among others. He began his career as a copywriter, telling the brand stories for Nike Tennis, Michigan State, Disney, and more. His work has been recognized by Communication Arts, Clio, The One Show, How, and Twitter user @JCAII_88, who said “The Eagles marketing absolutely crushed it.”
Jim Walls has been a writer, roofer, chief creative officer, and a forklift operator. At 160over90, he oversaw all branding and marketing development for half the agency’s existence, and was named the agency’s first partner in 2012. He helped open three satellite offices in California, Florida, and Ohio, and, along with Corey Levin, led business development. With more than 22 years in the industry, Jim is a frequent guest speaker, including talks at both the American Marketing Association’s National Forum and the Harvard Graduate School of Design. He is the author of “Three And A Tree,” Amazon’s #1 guide to higher education branding, which he developed while working on campaigns for more than 100 colleges and universities. One of his proudest achievements is helping the State of California pass Proposition 30—an initiative that has, to date, brought more than $48 billion in funding to the state’s public education system. His work has been featured by The New York Times, National Public Radio, The Wall Street Journal, and the BBC.