NY Philharmonic

When we first met the New York Philharmonic, they introduced themselves with a new logo, a firm handshake, and a “please, call me
NY Phil.”

T&C was brought in to build upon the recent rebrand by Ogilvy to carry this shift toward accessibility into their fundraising efforts. Like a musician infusing new life and meaning into notes on a page, we got to work putting our own touch on the new visual identity to establish a creative platform that would resonate with the donor audience — both lifelong supporters and those connecting with the orchestra and its mission for the first time. And “resonate” is exactly what we did.

Once the creative direction was chosen, we created a digital brochure that their fundraising team could use in conversation with donors, seamlessly blending the functional information they seek with the emotional resonance that keeps them invested in NY Phil.